When designing a logo for any client, design it as a brand system. It should have many uses and not only for one use. Don’t just send the client 1 version of the logo on a white background, show them the capabilities.

Push the logo so it has the ability to be used on many platforms and applications.

 

“Always provide more value to the client than they expect, put in the extra effort.”

 

Make it easy for your client, it will help them gain your trust and show yourself as a professional.

The logo should never be seen as one entity, view it as a system it can be applied in different ways. It can be a wordmark, a brand mark, patterns, shapes, or even a set of icons. It can be designed in vertical, horizontal, black and white, cmyk, pantone  and transparent. Perceive it from every angle more often you will see that it is flexible and can be used in creative ways.

I usually call it a logo suite but keeping files consistent when naming and organising files are important. Don’t make it hard for your client, and yourself, make your lives easier. Set the file names in logical order within each of their own folders and formats.

E.g Client > Project > Logo > B&W > Logo_B&W_v1

Client > Project > Logo > Icon > CMYK > LogoIcon_CMYK_FA

Support the logo system with one-page style guides, keep it simple and design it properly. This will benefit your client and guide them along this process. The style guide should display the file names where it can be located in the file structure and how to use it. It acts as a guide to the client or whoever is using the files to use it in the correct way.

 

KEY TAKEAWAYS

– Logo’s have more than one use

– Design simple style guides to guide the user

– See it as a brand system not just a mark

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