The powerhouse youth group needed an identity refresh to attract new members to their team.
Sketches & Mood Board
I spent time refining 3 sketches that I knew would work well. You can see I tested a few logo lockups through internal discovery but overall they did not have symmetry. After playing with these elements I stuck with the one concept that was stronger than the rest.
I settled with a retro badge type of design, that was simple yet playful with typography and illustration. I kept the eagle as the hero whilst supporting it with bold san serif type. The bright colour palette gave the design high contrast, adding a sense of joy and energy.