Intersection Case Study
Semi-Permanent & SAE
Develop an identity that can be carried onto a series of events around Australia.
Print & Digital
Sketches & Research
As soon as I jumped on board I did research and sketching. I experimented with themes that would connect all the brand assets together. We needed to stick to the brand guidelines of SP’s brand as well as emphasis on the idea ‘Intersection’. I developed a grid that the typographic elements could fit nicely with as well as kept a minimal approach.
The theme of intersecting design experience with human interaction was clearly communicated throughout the collateral using simple colour palettes and clean san-serif typography. The design enabled us to attract an older audience in the design industry and achieve a good turn out for the event.