Intersection Case Study


July 2015


Semi-Permanent & SAE


Develop an identity that can be carried onto a series of events around Australia.

Project Role

Art Direction
Brand Identity
Print & Digital

Sketches & Research

As soon as I jumped on board I did research and sketching. I experimented with themes that would connect all the brand assets together. We needed to stick to the brand guidelines of SP’s brand as well as emphasis on the idea ‘Intersection’. I developed a grid that the typographic elements could fit nicely with as well as kept a minimal approach.


The theme of intersecting design experience with human interaction was clearly communicated throughout the collateral using simple colour palettes and clean san-serif typography. The design enabled us to attract an older audience in the design industry and achieve a good turn out for the event.

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