Mood boards are a great tool in planning a vision for any design project and should be done during the initial stages. It helps you visualise a direction and putting your thoughts together to create a consistent look and feel. Don’t feel limited when creating a board, combine thoughts, images, inspiration, photos or even words. When you’re gathering resources look for consistent motifs, colour palettes,shape,form,patterns and art style. Make sure the mood board is in line with the goals of the client brief so you don’t go off track.


A mood board is a guide that you can always refer back to, It will keep you on a straight direction and save you time when you execute your design.


The board can adapt and be refined during the research stage of your project as long as it does not take too much time and will be a solid reference point. Formatting a mood board can be as simple as dropping images into illustrator, in design or a pdf and printing it out. Most agencys will print it out on a decent sized paper and stick it on the wall so they can see it from the overall perspective. You can always grab markers, post it notes and stick them on your mood board. Write down points on things you notice like recurring patterns, or things that you need to take out. You want to make sure there is consistency, focus and minimize the amount of imagery so you don’t have too many styles floating around.

I use pinterest to create boards, I find it easier to gather images from around the web as well as share the link if I want to show the progress with a client or buddy. If you’re using google chrome you can download an extension that allows you to add any image online to a board with 1 click, making it super quick to develop a board.

Focus on a moodboards during the start of the project before even sketching so you have a clear vision for the style of the project. It will save you time getting lost down the track and making constant iterations which will leave you frustrated. Depending on the project and relationship with the client you can share your moodboard, including them in the process and even getting some feedback.

Key Takeaways

  • Use a mood board as a reference
  • Pinterest is a quick way to build boards
  • Look for motifs, colour, shape and style
  • Ensure the mood and style is in line with the client brief

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