The Designer
Playbook
A complete system for brand identity and graphic designers who want clarity, confidence, and leverage in their work.
Whats
included
Works with:
Adobe Illustrator
Figma
Framer
Notion
Comparison
Is the Playbook For You?
This is for You
You’re a solo logo & brand designer
You want a clear process you can reuse
You care about positioning and strategy
You want to feel confident presenting
your design work
You’re done relying on guesswork
or cliche trends
This is not for you if:
You want shortcuts or AI to think for you
You want quick hacks without depth
You’re comfortable with revision loops and vague feedback
You want to charge more without changing how you work
You rely on the “magic reveal”
Avoid early mistakes
designers make
Quick and Safe
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Not an Ai Product
Handcrafted and real world tested by Jeremy.
The designer playbook
Includes all pdfs,mp4s,templates and guides.
$600
Save 51%
$297
usd
One Time Payment
All core designer templates and systems
Freelance Mastery video course
Strategy and process frameworks
Brand Identity video course
Portfolio Website Template
1-Page Brand Guide Sheet
Capability Deck
Stylescapes and Moodboards
Notion Freelance Hub
Brand Contract Template
The Freelance Hub
Client Welcome + Off-boarding Guide
Logo Design Presentation
Client Portal
Brand Discovery
Hear from other
designers
Your questions
answered.
01
What is the Designer Playbook?
It is my full library of systems, templates and training for freelance brand and graphic designers to run projects from first call to final handoff.
02
What software do I need?
I use Adobe Illustrator, Figma, Framer and Notion. You do not need every tool on day one. Start with what you already use and plug in the rest over time.
03
How do I get access?
After checkout you receive an email with download links and course access. You keep lifetime access.
04
Can I get a refund?
No. Because this is a digital product with immediate access, all sales are final and non refundable.
05
What if I already bought some of your templates?
If you own a few templates already, email hello@jeremymura.com and my we can provide you with a custom coupon for the Playbook.
06
Is this an AI generated product?
No.
Every template, framework and lesson comes from real client projects I have run over the last decade. It is tested in the field first, then turned into a system you can use.
Helping designers
master design
Jeremy Mura is a brand designer, educator, and creator based in Sydney, Australia. He helps founders and businesses build clear, confident brands and high-performing websites that do more than look good, they drive action.
He began freelancing in 2013 while studying graphic design and earned his Bachelor of Graphic Design from SAE University College in 2015. That same year, he launched his personal brand, sharing practical design tutorials on YouTube and through online courses.
Since then, Jeremy has amassed over 8.2 million views on YouTube, taught 100,000+ students across Skillshare, Udemy, and his own platform, and reached 5+ million people across Instagram, Facebook, and LinkedIn.
Today, he runs Mura Design Co and teaches designers how to think strategically, design with intention, and build sustainable creative businesses.
