The Designer
Playbook

A complete system for brand identity and graphic designers who want clarity, confidence, and leverage in their work.

Happy Designers

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients
Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

Whats
included

Works with:

Adobe Illustrator

Figma

Framer

Notion

Freelance Mastery video course

Freelance Mastery course

Brand Identity video course

Brand Identity course

All designer templates and systems

All designer templates

All designer templates

Strategy and process frameworks

Strategy frameworks

Portfolio Website Template

Portfolio Website Template

Thank you very much Jeremy, this template impressed me because I had been searching for a few months, because I wanted a simple and fast design. I recommend that you buy quickly now so you don't waste time building from scratch! RECOMMENDED.

Deny Hendratno

Designer

Thank you very much Jeremy, this template impressed me because I had been searching for a few months, because I wanted a simple and fast design. I recommend that you buy quickly now so you don't waste time building from scratch! RECOMMENDED.

Deny Hendratno

Designer

Comparison

Is the Playbook For You?

This is for You

You’re a solo logo & brand designer

You want a clear process you can reuse

You care about positioning and strategy

You want to feel confident presenting
your design work

You’re done relying on guesswork
or cliche trends

This is not for you if:

You want shortcuts or AI to think for you

You want quick hacks without depth

You’re comfortable with revision loops and vague feedback

You want to charge more without changing how you work

You rely on the “magic reveal”

Avoid early mistakes
designers make

Quick and Safe

Secure payment via stripe, use any card.

Quick and Safe

Secure payment via stripe, use any card.

Quick and Safe

Secure payment via stripe, use any card.

Quick and Safe

Secure payment via stripe, use any card.

Recieve Instantly

Receive your the playbook in your inbox right away.

Recieve Instantly

Receive your the playbook in your inbox right away.

Recieve Instantly

Receive your the playbook in your inbox right away.

Recieve Instantly

Receive your the playbook in your inbox right away.

Not an Ai Product

Handcrafted and real world tested by Jeremy.

Not an Ai Product

Handcrafted and real world tested by Jeremy.

Not an Ai Product

Handcrafted and real world tested by Jeremy.

Not an Ai Product

Handcrafted and real world tested by Jeremy.

The designer playbook

Includes all pdfs,mp4s,templates and guides.

$600

Save 51%

$297

usd

One Time Payment

One Time Payment

One Time Payment

One Time Payment

All core designer templates and systems

All core designer templates and systems

All core designer templates and systems

All core designer templates and systems

Freelance Mastery video course

Freelance Mastery video course

Freelance Mastery video course

Freelance Mastery video course

Strategy and process frameworks

Strategy and process frameworks

Strategy and process frameworks

Strategy and process frameworks

Brand Identity video course

Brand Identity video course

Brand Identity video course

Brand Identity video course

Portfolio Website Template

Portfolio Website Template

Portfolio Website Template

Portfolio Website Template

1-Page Brand Guide Sheet

1-Page Brand Guide Sheet

1-Page Brand Guide Sheet

1-Page Brand Guide Sheet

Capability Deck

Capability Deck

Capability Deck

Capability Deck

Stylescapes and Moodboards

Stylescapes and Moodboards

Stylescapes and Moodboards

Stylescapes and Moodboards

Notion Freelance Hub

Notion Freelance Hub

Notion Freelance Hub

Notion Freelance Hub

Brand Contract Template

Brand Contract Template

Brand Contract Template

Brand Contract Template

The Freelance Hub

The Freelance Hub

The Freelance Hub

The Freelance Hub

Client Welcome + Off-boarding Guide

Client Welcome + Off-boarding Guide

Client Welcome + Off-boarding Guide

Client Welcome + Off-boarding Guide

Logo Design Presentation

Logo Design Presentation

Logo Design Presentation

Logo Design Presentation

Client Portal

Client Portal

Client Portal

Client Portal

Brand Discovery

Brand Discovery

Brand Discovery

Brand Discovery

Buy Playbook

Hear from other
designers

I am not an Illustrator wizard and this product totally met my needs. I look forward to exploring it further. Thanks for solving a problem for me!

Emiley Steser

Designer

I am not an Illustrator wizard and this product totally met my needs. I look forward to exploring it further. Thanks for solving a problem for me!

Emiley Steser

Designer

I am not an Illustrator wizard and this product totally met my needs. I look forward to exploring it further. Thanks for solving a problem for me!

Emiley Steser

Designer

I’ve been following Jeremy since 2021. His content helped me improve my work a lot. His courses and products, which definitely increased the value and quality of my work in a more professional and coherent way.

Yanis Ladi

Brand Designer

I’ve been following Jeremy since 2021. His content helped me improve my work a lot. His courses and products, which definitely increased the value and quality of my work in a more professional and coherent way.

Yanis Ladi

Brand Designer

I’ve been following Jeremy since 2021. His content helped me improve my work a lot. His courses and products, which definitely increased the value and quality of my work in a more professional and coherent way.

Yanis Ladi

Brand Designer

Stepping into the design world is challenging but Jeremy's course on logo and brand identity was a turning point, it was incredibly helpful. I'm truly grateful to Jeremy for sharing his expertise.

Dumisani Macdonald

Designer

Stepping into the design world is challenging but Jeremy's course on logo and brand identity was a turning point, it was incredibly helpful. I'm truly grateful to Jeremy for sharing his expertise.

Dumisani Macdonald

Designer

Stepping into the design world is challenging but Jeremy's course on logo and brand identity was a turning point, it was incredibly helpful. I'm truly grateful to Jeremy for sharing his expertise.

Dumisani Macdonald

Designer

Thank you so much for making this great product! It helps me save time when making content. Great service also! I was having a technical problem and contacted him on Instagram and he replied! VERY RECOMMENDED!

Ally Laws

Designer

Thank you so much for making this great product! It helps me save time when making content. Great service also! I was having a technical problem and contacted him on Instagram and he replied! VERY RECOMMENDED!

Ally Laws

Designer

Thank you so much for making this great product! It helps me save time when making content. Great service also! I was having a technical problem and contacted him on Instagram and he replied! VERY RECOMMENDED!

Ally Laws

Designer

I highly recommend Jeremy's courses whether your creating a portfolio site or updating a your website. Jeremy's teaching style makes it easy to follow along, and he shares real-life examples.

Ignacio Garcia

Designer

I highly recommend Jeremy's courses whether your creating a portfolio site or updating a your website. Jeremy's teaching style makes it easy to follow along, and he shares real-life examples.

Ignacio Garcia

Designer

I highly recommend Jeremy's courses whether your creating a portfolio site or updating a your website. Jeremy's teaching style makes it easy to follow along, and he shares real-life examples.

Ignacio Garcia

Designer

Jeremy is a super cool designer who creates amazing brand identities! He definitely knows how to teach design and make it fun! I’ve taken many of his classes and learned a lot from him. Huge Thanks!

Mariko Barra

Brand Designer

Jeremy is a super cool designer who creates amazing brand identities! He definitely knows how to teach design and make it fun! I’ve taken many of his classes and learned a lot from him. Huge Thanks!

Mariko Barra

Brand Designer

Jeremy is a super cool designer who creates amazing brand identities! He definitely knows how to teach design and make it fun! I’ve taken many of his classes and learned a lot from him. Huge Thanks!

Mariko Barra

Brand Designer

Your questions
answered.

01

What is the Designer Playbook?

It is my full library of systems, templates and training for freelance brand and graphic designers to run projects from first call to final handoff.

02

What software do I need?

I use Adobe Illustrator, Figma, Framer and Notion. You do not need every tool on day one. Start with what you already use and plug in the rest over time.

03

How do I get access?

After checkout you receive an email with download links and course access. You keep lifetime access.

04

Can I get a refund?

No. Because this is a digital product with immediate access, all sales are final and non refundable.

05

What if I already bought some of your templates?

If you own a few templates already, email hello@jeremymura.com and my we can provide you with a custom coupon for the Playbook.

06

Is this an AI generated product?

No.
Every template, framework and lesson comes from real client projects I have run over the last decade. It is tested in the field first, then turned into a system you can use.

01

What is the Designer Playbook?

It is my full library of systems, templates and training for freelance brand and graphic designers to run projects from first call to final handoff.

02

What software do I need?

I use Adobe Illustrator, Figma, Framer and Notion. You do not need every tool on day one. Start with what you already use and plug in the rest over time.

03

How do I get access?

After checkout you receive an email with download links and course access. You keep lifetime access.

04

Can I get a refund?

No. Because this is a digital product with immediate access, all sales are final and non refundable.

05

What if I already bought some of your templates?

If you own a few templates already, email hello@jeremymura.com and my we can provide you with a custom coupon for the Playbook.

06

Is this an AI generated product?

No.
Every template, framework and lesson comes from real client projects I have run over the last decade. It is tested in the field first, then turned into a system you can use.

01

What is the Designer Playbook?

It is my full library of systems, templates and training for freelance brand and graphic designers to run projects from first call to final handoff.

02

What software do I need?

I use Adobe Illustrator, Figma, Framer and Notion. You do not need every tool on day one. Start with what you already use and plug in the rest over time.

03

How do I get access?

After checkout you receive an email with download links and course access. You keep lifetime access.

04

Can I get a refund?

No. Because this is a digital product with immediate access, all sales are final and non refundable.

05

What if I already bought some of your templates?

If you own a few templates already, email hello@jeremymura.com and my we can provide you with a custom coupon for the Playbook.

06

Is this an AI generated product?

No.
Every template, framework and lesson comes from real client projects I have run over the last decade. It is tested in the field first, then turned into a system you can use.

Helping designers
master design

150,000+

150,000+

150,000+

Jeremy Mura

Dad, Creator, Designer

Jeremy Mura is a brand designer, educator, and creator based in Sydney, Australia. He helps founders and businesses build clear, confident brands and high-performing websites that do more than look good, they drive action.

He began freelancing in 2013 while studying graphic design and earned his Bachelor of Graphic Design from SAE University College in 2015. That same year, he launched his personal brand, sharing practical design tutorials on YouTube and through online courses.

Since then, Jeremy has amassed over 8.2 million views on YouTube, taught 100,000+ students across Skillshare, Udemy, and his own platform, and reached 5+ million people across Instagram, Facebook, and LinkedIn.

Today, he runs Mura Design Co and teaches designers how to think strategically, design with intention, and build sustainable creative businesses.