The Designer
Playbook
A complete system for brand identity and graphic designers who want clarity, confidence, and leverage in their work.
Whats
included
Works with:
Adobe Illustrator
Figma
Framer
Notion
Freelance Mastery video course
Freelance Mastery course
Brand Identity video course
Brand Identity course
All designer templates and systems
All designer templates
All designer templates
Strategy and process frameworks
Strategy frameworks
Portfolio Website Template
Portfolio Website Template
Thank you very much Jeremy, this template impressed me because I had been searching for a few months, because I wanted a simple and fast design. I recommend that you buy quickly now so you don't waste time building from scratch! RECOMMENDED.
Deny Hendratno
Designer
Thank you very much Jeremy, this template impressed me because I had been searching for a few months, because I wanted a simple and fast design. I recommend that you buy quickly now so you don't waste time building from scratch! RECOMMENDED.
Deny Hendratno
Designer
Comparison
Is the Playbook For You?
This is for You
You’re a brand designer working solo
You want a clear process you can reuse
You care about positioning and strategy
You want to feel confident presenting
your design work
You’re done relying on guesswork
or cliche trends
This is not for you if:
You want shortcuts or AI to think for you
You want quick hacks without depth
You’re comfortable with revision loops and vague feedback
You want to charge more without changing how you work
You rely on the “magic reveal”
Avoid early mistakes
designers make
Quick and Safe
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Quick and Safe
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Quick and Safe
Secure payment via stripe, use any card.
Quick and Safe
Secure payment via stripe, use any card.
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Receive your the playbook in your inbox right away.
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Receive your the playbook in your inbox right away.
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Receive your the playbook in your inbox right away.
Recieve Instantly
Receive your the playbook in your inbox right away.
Not an Ai Product
Handcrafted and real world tested by Jeremy.
Not an Ai Product
Handcrafted and real world tested by Jeremy.
Not an Ai Product
Handcrafted and real world tested by Jeremy.
Not an Ai Product
Handcrafted and real world tested by Jeremy.
The designer playbook
Includes all pdfs,mp4s,templates,frameworks, resources and links.
$600
Save 51%
$297
usd
One Time Payment
One Time Payment
One Time Payment
One Time Payment
All core designer templates and systems
All core designer templates and systems
All core designer templates and systems
All core designer templates and systems
Freelance Mastery video course
Freelance Mastery video course
Freelance Mastery video course
Freelance Mastery video course
Strategy and process frameworks
Strategy and process frameworks
Strategy and process frameworks
Strategy and process frameworks
Brand Identity video course
Brand Identity video course
Brand Identity video course
Brand Identity video course
Portfolio Website Template
Portfolio Website Template
Portfolio Website Template
Portfolio Website Template
Hear from other
designers
I am not an Illustrator wizard and this product totally met my needs. I look forward to exploring it further. Thanks for solving a problem for me!
Emiley Steser
Designer
I am not an Illustrator wizard and this product totally met my needs. I look forward to exploring it further. Thanks for solving a problem for me!
Emiley Steser
Designer
I am not an Illustrator wizard and this product totally met my needs. I look forward to exploring it further. Thanks for solving a problem for me!
Emiley Steser
Designer
I’ve been following Jeremy since 2021. His content helped me improve my work a lot. His courses and products, which definitely increased the value and quality of my work in a more professional and coherent way.
Yanis Ladi
Brand Designer
I’ve been following Jeremy since 2021. His content helped me improve my work a lot. His courses and products, which definitely increased the value and quality of my work in a more professional and coherent way.
Yanis Ladi
Brand Designer
I’ve been following Jeremy since 2021. His content helped me improve my work a lot. His courses and products, which definitely increased the value and quality of my work in a more professional and coherent way.
Yanis Ladi
Brand Designer
Stepping into the design world is challenging but Jeremy's course on logo and brand identity was a turning point, it was incredibly helpful. I'm truly grateful to Jeremy for sharing his expertise.
Dumisani Macdonald
Designer
Stepping into the design world is challenging but Jeremy's course on logo and brand identity was a turning point, it was incredibly helpful. I'm truly grateful to Jeremy for sharing his expertise.
Dumisani Macdonald
Designer
Stepping into the design world is challenging but Jeremy's course on logo and brand identity was a turning point, it was incredibly helpful. I'm truly grateful to Jeremy for sharing his expertise.
Dumisani Macdonald
Designer
Thank you so much for making this great product! It helps me save time when making content. Great service also! I was having a technical problem and contacted him on Instagram and he replied! VERY RECOMMENDED!
Ally Laws
Designer
Thank you so much for making this great product! It helps me save time when making content. Great service also! I was having a technical problem and contacted him on Instagram and he replied! VERY RECOMMENDED!
Ally Laws
Designer
Thank you so much for making this great product! It helps me save time when making content. Great service also! I was having a technical problem and contacted him on Instagram and he replied! VERY RECOMMENDED!
Ally Laws
Designer
I highly recommend Jeremy's courses whether your creating a portfolio site or updating a your website. Jeremy's teaching style makes it easy to follow along, and he shares real-life examples.
Ignacio Garcia
Designer
I highly recommend Jeremy's courses whether your creating a portfolio site or updating a your website. Jeremy's teaching style makes it easy to follow along, and he shares real-life examples.
Ignacio Garcia
Designer
I highly recommend Jeremy's courses whether your creating a portfolio site or updating a your website. Jeremy's teaching style makes it easy to follow along, and he shares real-life examples.
Ignacio Garcia
Designer
Jeremy is a super cool designer who creates amazing brand identities! He definitely knows how to teach design and make it fun! I’ve taken many of his classes and learned a lot from him. Huge Thanks!
Mariko Barra
Brand Designer
Jeremy is a super cool designer who creates amazing brand identities! He definitely knows how to teach design and make it fun! I’ve taken many of his classes and learned a lot from him. Huge Thanks!
Mariko Barra
Brand Designer
Jeremy is a super cool designer who creates amazing brand identities! He definitely knows how to teach design and make it fun! I’ve taken many of his classes and learned a lot from him. Huge Thanks!
Mariko Barra
Brand Designer
Your questions
answered.
01
How long does a typical video take to complete?
Timelines depend on scope. Most single videos take 2 weeks from brief to delivery. Larger or multi-asset campaigns can run longer. You’ll get a clear timeline before anything starts.
02
Can you work with my existing brand guidelines?
Yes. I regularly work within established brand systems. If you have guidelines, I’ll follow them closely while still optimizing the content for performance and platform fit.
03
What makes me different?
I’m not just creating content, I’m thinking like a brand partner. Strategy first, clear messaging, fast execution, and content designed to perform, not just look good. I also been creating content since 2015 so I'm seasoned in the creator space.
04
Do you offer long-term partnerships?
Yes. Long-term partnerships are the priority. I typically work with brands on 3, 6, or 12-month agreements to build consistency, stronger results, and better ROI over time.
05
How do you handle confidentiality and usage rights?
All projects are handled under clear usage, ownership, and confidentiality terms. Nothing is shared or reused outside the agreed scope, and everything is documented upfront in the contract.
06
Do you only do paid collaborations, or affiliate deals as well?
Paid partnerships come first. In some cases, I’m open to hybrid deals that combine a paid fee with affiliate or performance-based incentives. Affiliate-only deals are rarely a fit unless there’s proven traction.
01
How long does a typical video take to complete?
Timelines depend on scope. Most single videos take 2 weeks from brief to delivery. Larger or multi-asset campaigns can run longer. You’ll get a clear timeline before anything starts.
02
Can you work with my existing brand guidelines?
Yes. I regularly work within established brand systems. If you have guidelines, I’ll follow them closely while still optimizing the content for performance and platform fit.
03
What makes me different?
I’m not just creating content, I’m thinking like a brand partner. Strategy first, clear messaging, fast execution, and content designed to perform, not just look good. I also been creating content since 2015 so I'm seasoned in the creator space.
04
Do you offer long-term partnerships?
Yes. Long-term partnerships are the priority. I typically work with brands on 3, 6, or 12-month agreements to build consistency, stronger results, and better ROI over time.
05
How do you handle confidentiality and usage rights?
All projects are handled under clear usage, ownership, and confidentiality terms. Nothing is shared or reused outside the agreed scope, and everything is documented upfront in the contract.
06
Do you only do paid collaborations, or affiliate deals as well?
Paid partnerships come first. In some cases, I’m open to hybrid deals that combine a paid fee with affiliate or performance-based incentives. Affiliate-only deals are rarely a fit unless there’s proven traction.
01
How long does a typical video take to complete?
Timelines depend on scope. Most single videos take 2 weeks from brief to delivery. Larger or multi-asset campaigns can run longer. You’ll get a clear timeline before anything starts.
02
Can you work with my existing brand guidelines?
Yes. I regularly work within established brand systems. If you have guidelines, I’ll follow them closely while still optimizing the content for performance and platform fit.
03
What makes me different?
I’m not just creating content, I’m thinking like a brand partner. Strategy first, clear messaging, fast execution, and content designed to perform, not just look good. I also been creating content since 2015 so I'm seasoned in the creator space.
04
Do you offer long-term partnerships?
Yes. Long-term partnerships are the priority. I typically work with brands on 3, 6, or 12-month agreements to build consistency, stronger results, and better ROI over time.
05
How do you handle confidentiality and usage rights?
All projects are handled under clear usage, ownership, and confidentiality terms. Nothing is shared or reused outside the agreed scope, and everything is documented upfront in the contract.
06
Do you only do paid collaborations, or affiliate deals as well?
Paid partnerships come first. In some cases, I’m open to hybrid deals that combine a paid fee with affiliate or performance-based incentives. Affiliate-only deals are rarely a fit unless there’s proven traction.
Still not sure?
Book a free discovery call.
Still not sure?
Book a free discovery call.
Still not sure?
Book a free discovery call.
Learn more about how I work and how I can help your brand or product get more attention.
Learn more about how I work and how I can help your brand or product get more attention.
Learn more about how I work and how I can help your brand or product get more attention.
Helping designers
master design
Jeremy Mura is a brand designer, educator, and creator based in Sydney, Australia. He helps founders and businesses build clear, confident brands and high-performing websites that do more than look good, they drive action.
He began freelancing in 2013 while studying graphic design and earned his Bachelor of Graphic Design from SAE University College in 2015. That same year, he launched his personal brand, sharing practical design tutorials on YouTube and through online courses.
Since then, Jeremy has amassed over 8.2 million views on YouTube, taught 100,000+ students across Skillshare, Udemy, and his own platform, and reached 5+ million people across Instagram, Facebook, and LinkedIn.
Today, he runs Mura Design Co and teaches designers how to think strategically, design with intention, and build sustainable creative businesses.
