How to avoid clients ghosting you after the deposit

Most designers lose leads because the offer feels confusing.

A brand identity service becomes easy to buy when it looks like a product.

Clear. Scoped. Priced.

With a simple path to purchase.

THE PAIN

What I used to do was create a tailored proposal every time.

Then most clients would ghost or say no when I sent it over.

I realised I was wasting my time.

Think about it.

A client lands on your site and thinks:

I like the work, but what do I actually get?

How much is it?

How long will it take?

How do we start?

Is this going to drag on for months?

Confusion kills sales.

When you package your service, you remove uncertainty.

What productising actually means

You are not turning design into a cheap template.

You are turning the buying decision into a clear yes.

A productised service has 5 parts:

1. One clear result
   Brand that looks premium and consistent.

2. A fixed scope
   No “we can do anything” energy.

3. A fixed timeline
   Start date and finish date, no endless limbo.

4. A fixed price
   Even if it starts at, you still anchor it.

5. A repeatable process
   Same steps every time, so you deliver faster and better.

This is how you escape custom quote hell.

The 3 package model that works for brand identity

You need 3 levels, so the middle becomes the easy pick.

1. Brand Starter (Logo only kit)
   For early stage businesses that need to look legit fast.
   Includes: strategy call, logo suite, colors, type, basic guidelines.
   Timeline: 1 to 2 weeks.

2. Brand System (Expanded Visual Identity)
   For businesses ready to grow and stay consistent.
   Includes: everything in Starter, digital social kit like patterns, icons, templates, expanded guidelines.
   Timeline: 2 to 3 weeks.

3. Brand Launch (Full visual identity with website)
   For brands that want the full rollout.
   Includes: everything plus packaging or landing page, plus a launch plan.
   Timeline: 3 to 5 weeks.

Notice what I did.

Each package has a clear buyer, because different clients don’t always need the bells and whistles.

Each one solves a different level of problem.

No confusion.

The “no calls” sales setup

If you want it to sell without calls, you need a simple flow:

1. One page offer page
   Not a portfolio page.
   A sales page.
   Headline: who it is for and what result they get.
   Then what is included, timeline, price, process, FAQ and examples.

2. A strong CTA
   Not “contact”.

Use:
Apply now
Book your start date
Get a quote in 2 minutes

3. A short application form
   Only ask what you need to qualify them:

• Business name and link

• What they sell

• What is not working right now

• Budget range

• Timeline

• Are they ready to start in the next 30 days?

Then you respond with either:

A payment link, pick a start date, onboarding kicks off.

Or a quick “not a fit” message.

That’s how you avoid calls but still stay premium.

The hidden benefit

Productising makes you faster.

Because you stop trying to customise and create random offers for every project.

You improve the same process every time.

This also makes your portfolio stronger because your work becomes consistent, not random.

Quick CTA you can weave in naturally

If you want to build this fast, use a template.

My Designer Playbook makes this easy because the same structure turns into your package page, your scope and your client workflow.

A simple action plan for this week

• Write 3 package names and who each is for

• Decide what is included in each, keep it tight

• Set a timeline for each

• Put starting prices on your site if you want to filter clients, if not don’t show price

• Add an application form, not a generic contact form

This is how you stop selling hours.

And start selling outcomes.